We are a small, dedicated team on a mission to make enterprise-grade cognitive bias detection tools available to small businesses. Our goal is to empower marketers, researchers, and decision-makers with the insights they need to understand and mitigate biases effectively.

Our Mission

At System 2, we believe every business should have access to advanced decision-making tools. We’re building a library of bias definitions, cutting-edge models, and actionable insights that help organizations understand how different generations and cultural contexts respond to cognitive biases.

Our Vision & Progress

  • Make enterprise-level analytics accessible to small businesses
  • Provide actionable bias insights for marketers and researchers
  • Continuously expand our library of cognitive bias definitions
  • Ensure cultural relevancy and generational awareness in models
  • Develop tools that grow smarter with each new dataset

Join Our Journey

Our tools are evolving every day. If you’re passionate about improving decision-making, exploring cognitive bias, or building smarter marketing strategies, we’d love to connect.